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Email Marketing Manager

Department: Marketing
Location: San Diego, CA

Email Marketing Manager

This Job is based out of the San Diego Corporate Office and cannot be worked remotely.

AbacusNext® helps businesses with stringent security and compliance needs grow by providing Compliance-Ready turnkey technology solutions, allowing our clients to leverage the power of cloud computing without the added challenges and expenses of managing complex IT infrastructures on their own. 

What does that all mean? Think about the average SMB’s IT environment—it’s a messy spaghetti of vendors, suppliers, and consultants, all with their own agenda, technology and support. We simplify that complexity with a single solution, taking full ownership of the client’s technology outcomes so they can focus on their business. 

We are a 35 year old organization with offices in California, Toronto and Scotland. Our user based is 1.5M users worldwide and includes the full spectrum, from solo proprietors to Fortune 100 clients.

Who We Are 

As an end-to-end solutions provider, our products and services portfolio includes virtual desktop (DaaS), private cloud, case management software (CMS), email hosting services, security endpoint protection, business continuity (BCP), and on premise solutions. Since 1983, we have delivered on-demand services to over 1.5 million users worldwide, and are recognized by Forbes as one of America’s fastest growing companies. 

We were founded on one simple concept: improving the lives of professionals through the use of technology. Our core competencies serve to simplify the adoption, implementation, and management of technology to quickly increase revenues, reduce costs, and maximize efficiencies, while keeping security and compliance at the forefront. 
We act like a big start up. We move fast, we grow fast and we have a growing suite of products.

The Position

Do you love everything about email and are passionate about doing it better than anyone else? AbacusNext is seeking a creative, ambitious, smart, clever and sophisticated Email Marketing Manager to join our team. We are looking for someone who is self-motivated, adept at juggling multiple projects, able to execute and manage email marketing campaigns that deliver qualified leads for our sales team.

Own the email marketing program from strategy and creative to testing, sending, reporting and optimizing. Write subject lines that wow audiences and copy that readers look forward to reading. Create a plan that has themes and campaigns for each of our products and our overall company. Create informational product newsletters and direct email marketing that converts into leads for our sales team. Help drive down the CPL from email while growing the base, lowering bounce rates and unsubscribes. Create and manage a global unsubscribe for all brands and ensure we are always 100% compliant.

Our ideal candidate loves everything about email marketing. The ideal candidate is bright, talented, hungry, has a desire to learn, willingness to work hard and is looking for career advancement. The ideal candidate will have 2-5 years of proven successful email marketing experience increasing open rates, CTR’s, conversation rates and ROI.  

We place a huge value on entrepreneurial self-starters, problem solvers and team players. If you are looking for a job sending a few email campaigns a month then this is not for you. We send a lot of emails! If you are looking for a rewarding, challenge of a lifetime where you will learn a lot, send a lot of email, work with a stellar team and want to boost you career then we have a home for you.

Duties and Responsibilities

  • Collaborate closely with the Vice President of Marketing and marketing team to build and manage an effective lifecycle email marketing program. This includes, but is not limited to: customer/list segmentation, building workflows, and creating emails
  • Develop and execute email campaigns designed to improve customer retention, generate leads, and strengthen customer relationships
  • Write subject lines and email copy
  • Collect and analyze data from a variety of sources to make intelligent, informed recommendations and decisions on email marketing plans
  • Own the email plan, calendar, reporting, testing, and email creation processes from beginning to end
  • Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data
  • Daily monitoring of campaign and delivery performance
  • Manage and grow our email marketing partnerships
  • Improve conversion, usage, and retention rates through email marketing
  • Manage monthly newsletters and email acquisition campaigns

Qualifications and Background

  •  3-5 years of successful email marketing experience 
  •  Self motivated, ambitious, team player that loves data and testing new campaigns
  •  Strong lifecycle and retention marketing experience, including creating win-back campaigns and referral programs
  •  Experience with Marketo, Hubspot, Pardot or Eloqua
  •  Knowledgeable in CAN-SPAM and deliverability best practices (DKIM, SPF etc.)
  •  Strong analytical and reporting skills
  •  Intermediate proficiency in Excel (Pivot Tables, VLOOKUP, SUMIF etc.
  •  Excellent organizational, time management, communication, and presentation skills
  •  Ability to thrive in a fast-paced, results-driven environment
  •  Ability to think outside the box big (new and innovative ideas) 
  •  Be numbers and detail focused  
  •  Ability to work and deliver on deadlines 
  •  Ability to perform in (and love) a fast-paced, evolving start-up environment 
  •  Excellent communication skills – verbal and written 
  •  Excellent excel skills 
  •  Experience with salesforce and Pardot is a big plus 
  •  Bachelor’s degree

Perks: 

  • Health/Dental/Life/Vision Insurance, 401(k)
  • Unlimited PTO, Sick Days
  • Free lunch
  • Onsite Gym
  • Social Events
  • Job Training/Educational Assistance/Professional Development
  • Flexible Spending Account
  • Ocean Views, Game Room, Volleyball Court, Outdoor Zen Relaxation Area, BBQ & Patio Area, Cafeteria
  • Nursing Room
  • Short-term Disability
  • Covered Parking, Free Shuttle Service
  • Weekly masseuse and chiropractor onsite
  • Employee discount to 24-Hour Fitness 
  • 50% Off Gunnar Optik Eyeware
  • Close proximity to UTC mall (La Jolla/Miramar) and 805/5

Equal Employment Opportunity:

AbacusNext is an Equal Opportunity, Affirmative Action Employer.

This Job is based out of the San Diego Corporate Office and cannot be worked remotely.

 

 

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